Decision making is a difficult task. It is this one that will contribute to the success or failure of a company. Saying yes for a bad choice can have non-profitable consequences for the latter. Likewise saying no to a good choice can lead the company to miss an opportunity that could have made the difference with competitors.
In order to make the best decision possible, the manager must have a global view of what is happening inside the company. Having enough information, he can decide with the maximum of precision in all the choices which are offered to him. Like a pilot flying a plane, he must have reliable key indicators (KPIs) that enable him to make decisions. These KPIs (Key Performance Indicators) are displayed on the dashboard and allow the pilot to steer the aircraft to the desired destination.
BI, which comes from Business Intelligence, brings together all the necessary IT tools that help decision-making. With key performance indicators, the head of the company accesses all the necessary information displayed on a dashboard to help him make the best possible decisions.
Thus BI is proving to be an essential asset that makes the difference between companies in the medium and long term.
Growithis supports you and develops your BI projects to bring you the best tools for decision support.